Background
MASA Chips, a premium tortilla chip brand, launched on Amazon in January 2023. Despite initial growth peaking at $5,000 in monthly revenue mid-year, the brand experienced operational challenges that led to zero sales from October to December 2023. In January 2024, MASA partnered with Salesurf Growth to revitalize their Amazon presence, resolve operational bottlenecks, and achieve significant growth.
Challenges
- Inventory Issues: Stockouts, mislabeled cartons, and defective barcodes hindered FBA operations and resulted in zero sales for three consecutive months.
- Advertising Inefficiency: Non-branded campaigns were underperforming, consuming budget without generating adequate returns.
- Visibility and Content Gaps: Product listings lacked optimized SEO, compelling content, and engaging visuals to attract customers effectively.
Summary of Actions Taken
Inventory Management
- Collaborated with MASA’s manufacturing team to streamline logistics and establish cost-effective shipment schedules.
- Developed a dynamic inventory plan to ensure consistent stock levels for high-demand ASINs.
- Resolved operational issues such as mislabeled cartons and defective barcodes to enable seamless FBA operations.
